Describe yourself in 3 words...
Driven, Dreamer, Optimistic.
What inspired you to create Good American?
When I started thinking about and exploring the opportunity for Good American, it was clear that so many women are ignored by the fashion industry, and I wanted to create a brand that bridged this gap. At the same time, I was pregnant with my daughter, so it was really important to me that I build a company not only I would be proud of, but she would be proud of too.
Please share your launch story…
I was very passionate about starting a company that was focused on inclusion and at first it wasn’t just about denim. I thought about the market differently and wanted to create clothes in a range of sizing beyond what many brands were already offering. After connecting with Kris Jenner and Khloé Kardashian, I came to Khloé with the idea of creating an inclusive brand and immediately, she was in. When we reached $1 million in sales on launch day, we knew we were creating something truly amazing.
How has working with your partner, Khloe Kardashian, helped build the brand? What are the benefits and challenges of having a partner in business?
Khloé is an amazing partner. Khloé and I are both very specific about the way the product looks, feels and fits, and we think about our product range from different points of view and offer unique perspectives. Khloé is the kind of partner that I can speak to honestly and candidly about everything, which really streamlines our decision-making process.
One challenge is that people can dismiss Good American as just another celebrity fashion label. However, the mission of Good American extends beyond one person. We celebrate all women and empower them to look and feel their absolute best. Since we’ve launched, we’ve seen the support and love of our brand from women across the world, and know that’s due to the extraordinary fit, quality and style of our clothing, as well as our brand values.
What differentiates your brand from others in your market?
First and foremost, it’s our design approach. We’re not a trend-based fashion brand, we make amazing fitting clothes that are really classic pieces that you can layer with more fashion. I believe that Good American really is different because not many fashion brands can say they are fully inclusive, and we are proud to be a pioneer in the space. We are also a benefits brand, meaning that everything we make has a benefit through the design. We approach product development with our customer’s needs in mind, with a fit-first philosophy. Most importantly, we always make sure our clothes fit and feel good, and our denim has no gaping, tugging or sagging - problems that are common among other denim brands.
How have your children motivated and inspired you to create?
Well - children are expensive, I need to stay motivated to work and pay the bills!! Haha!!
What are your favorite go-to fashion brands?
I wear a lot of Frame and Good American of course, and I also buy classic pieces from Céline, Balenciaga, and Chanel.
What values do you hope to instill in your children?
I think it’s important that my children develop a strong sense of empathy for others, especially in the times we’re living in. I really try to make sure that my children know they live a blessed life and I talk to them a lot about the charity work I do with Women for Women international and Baby2Baby, and all of the people I meet through that work.
What are your favorite go-to activities in LA for Moms?
I like taking them to LACMA because I feel like there’s something for all of us there but my children’s favorite spot in Los Angeles is the Venice Boardwalk, and then onto Santa Monica Pier to the old arcades! They will watch the skateboarders at the Venice Skate Park for as long as I’ll let them. Then, we’ll walk to Santa Monica to the pier. They love playing the games, working hard to collect as many paper tokens from their winnings as possible. I let them buy something completely useless from the arcade shop, but they’re so happy and excited about it!