How many years have you been in business in NYC?
How did you get your start and what was your initial inspiration?
From the time I can remember fashion was a part of my life. I grew up around tulle and lace, learning how to make doll clothes from the hemlines of dresses cut off by seamstresses of my family’s bridal boutique.
The entrepreneurial spirit of the women and men in my family has been my greatest source of inspiration. My oldest brother is a Michelin star chef and owns his own restaurant, El Ideas in Chicago (had to brag).
What do you feel differentiates you from others in your field?
My knowledge and experience in so many aspects of the fashion industry differentiates me from other stylists in our field. Growing up with seamstresses and understanding garments and what works for various body types is just as important as knowing what trends each of my clients will gravitate to. In addition, my relationships within the industry prove to be great resources for my clients and my managerial experience has been crucial for the growth of my business.
What do you feel gives you longevity in this big city with so many options?
I think that Freschstyle’s business philosophy helps source clients that understand what we are about. We offer them something unique in terms of a stylist. We are not just sourcing the latest runway piece, but also working with clients to make realistic changes for them to make their life less complicated, more organized, and ultimately looking their best. Additionally, our relationships in the industry allow us to source products for clients in a seamless bespoke experience.
How do you positively impact your clientele?
Many of our clients are working full time and their schedules are over loaded between work, family obligations, and social activities. Men and women clients end up with more free time…which is just so valuable. We take the stress out of shopping, curating looks in their closets, packing for trips, or organizing a closet, giving them valuable hours of the day that they wouldn’t have otherwise.
What is your favorite part of your job?
Meeting so many incredibly inspiring men and women and becoming an important part of their lives.
What is your favorite secret NYC spot?
The Manhattan Cricket Club… on the UWS.
How do you benefit mamas?
Aside from the obvious, like shopping and organizing their wardrobes, we become a friend that makes it our job to make them look and feel the best.
For me personally, I also share with them parts of my life and identify with their ups and downs. A client I recently traveled with watched me face time my 8 year-old out of a panic attack. Another client was happy to have my 3 year-old in tow when we had to quickly squeeze in time to review the fit of her new Saint Laurent blazer.
They see me juggle the great act of parenting and any parent who has seen another parent do just that benefits from witnessing it!
What is the most memorable feedback a client has given you?
Honestly, there are so many wonderful feedbacks from clients that make me LOVE what I do. Knowing that clients feel better about and gain confidence in their style is just so rewarding.
Pay it forward and name your top colleagues in the same field or related field:
Kasey Ryan. Teaching private training, yoga, pilates, and body work one on one.
What is the best advice anyone's ever given you? Or what is your "mantra" / words to live by?
Live in the present moment.
As moms, the day can escape us, what is your best time-saving trick?
We multi task for so many hours of the day, take at least one hour a day to turn off everything else and just be with your family. Somehow it turns out to be time saving and more importantly time well spent.