Name and Title:
Danielle Corona , Founder/Creative Director
How many years have you been in business in NYC?
How did you get your start and what was your initial inspiration?
I was lucky enough to intern in Rome at Valentino, under Pier Paolo Piccioli and Maria Grazia Chiuri who lead the accessories studio at the time; before they became the company’s creative directors.
From there I moved on to work for Bruce Hoeksema of VBH, also in Rome. I believe my time and experience in Rome formed my inspiration for my brand and aesthetic. I came to understand and appreciate excellent craftsmanship and materials and the importance in the details. I was always drawn to classic fashion, I have never felt comfortable with trends. To me what makes something beautiful does not change over time.
What do you feel differentiates you from others in your field?
I feel that one can buy a Hunting Season handbag and it will stay relevant in their closet forever.
What is your favorite part of your job?
I love the development process: from idea to sample; it can be frustrating but is the most gratifying and exciting part of what I do; it does not feel like a job. I handle design and production and I am always happiest at the factory.
What is your favorite secret NYC spot?
Georgia Louise for a facial, it makes me feel rested and beautiful again after running around the city. Its no longer a secret as she’s become somewhat of a celebrity in her field. Also Flair home collection in soho is a great stop for gifts or home accessories many things are one of a kind or vintage so each gift feels special.
How do you benefit mamas?
Hunting Season is made for mama but can work for grandma and daughters, it makes for beautiful gifts that last. It is also a one-stop shop; our table lighters are a favorite for the men on our lists as well.
What is the most memorable feedback a client has given you?
“You should expand beyond handbags.” It has been great to be able to offer and explore new options, happy for the push
Pay it forward and name your top colleagues in the same field or related field:
Right now I am especially looking to Jamie Mizrahi, celebrity stylist who I am currently doing a collaboration with. I am a big fan of her work and especially of what her and her group of girlfriends and clients represent: Women who support women. They are each successful in their careers, in philanthropy, in their home life and always seem to be having so much fun doing it. (Nicole Richie, Kate Hudson, Sara and Erin Foster, Katy Perry, etc)
What is the best advice anyone has ever given you? Or what is your "mantra" / words to live by?
“Slow and steady wins the race”
As moms, the day can escape us, what is your best time-saving trick?
Separate work and family life. Build a door, shut it and play music so that you cannot hear what is happening in the play room, nursery or kitchen. This way working hours are actually productive.
I love working from home and thanks to technology it is a great luxury, but it can take all day to just reply to a few emails because of the distractions.