Cindy DiPrima Morisse, Co-Founder and Chief Creative Officer of CAP Beauty
How many years have you been in business in NYC?
We opened the doors to our flagship store and spa on Valentine’s Day 2015
How did you get your start and what was your initial inspiration?
My business partner had the idea to create an all-natural beauty store. When she told me, I wouldn’t leave her alone until she asked me to be her partner! We’ve been working together ever since.
What do you feel differentiates you from others in your field?
We are the only 100% natural beauty store and spa in New York City with a focus not just on topical but also on beauty from the inside out. We have an incredible selection of Superfoods, herbs and tonics designed to create beauty from within.
What do you feel gives you longevity in this big city with so many options?
Our store is a virtual clubhouse for high vibrational living, beauty, health and wellness. We vet everything so carefully and only stock products that are truly natural and packed with nutrients. Our customers love that they can shop and indulge without feeling like they have to read labels.
How do you positively impact your clientele?
We love to share and our customers love to learn. We regularly host free events with beauty and wellness experts. It is so amazing to see so many come out to learn about health, nutrition and the mystic side of beauty.
What is your favorite part of your job?
Everything. I love discovering new products and creating new ways to share those products with our CAP Beauty customers.
How do you benefit mamas?
By offering products that are truly healthful, products that create beauty by creating health and by encouraging all to indulge in real self-care. Our treatments are a perfect gift to any mom. Anyone who spends so much time taking care of others deserves to be taken care of too!
What is the most memorable feedback a client has given you?
Thank you for being here.