VIRTUE: website: https://www.virtuelabs.com/en/
Let’s head up north today and explore a real love-hate relationship I have. Hair. Having naturally curly hair, I obviously always wanted straight hair. I spent endless hours of my life damaging it with heating tools and products that dried it out. I have tried every home remedy from sleeping in olive oil to slathering it with avocado and mayonnaise. I have worn a hole in my wallet on deep conditionings at high end salons and been sold on every celebrity endorsed fixer to grace the shelves of CVS since the mid 90s all to have my once beautiful locks back. Unfortunately, nothing truly worked.
Last week my prayers were answered when two little aqua colored bottles appeared at the bottom of a gift bag. With my love for googling things and love for products, I hit the computer ASAP! What I found was fascinating.
Virtue, a product line developed by Lt. Col. Dr. Luke Burnett, uses whole and pure keratin sourced from human hair. Keratin is the protein that protects our hair from stress and damage. Stripping it of its natural keratin, leaves it vulnerable to breakage and brittleness. This scientific breakthrough allows your body to recognize the keratin as its own, bonding seamlessly to your hair and returning it back to its most virginal state.
I immediately hopped in the shower. Before I could rinse all of the conditioner out I felt the difference. My hair felt softer and even cleaner. Excitedly, I headed for the hair dryer. My hair dried silky and shiny without putting up a fight. It’s no longer love-hate, just love love!