Stephanie Guard and Joseph Parrish
Gobble & Wolf
How many years have you been in business in NYC?
How did you get your start and what was your initial inspiration?
We became friends when our daughters Gigi and Thirza were in class together. Both being creative spirits with a love of food and fashion, we were drawn to each other as friends. We really wanted to do something for our local community that involved cooking. We started to discuss a baby food business and it quickly evolved into a lunch business for kids. We saw a gap in the market for organic, freshly made, balanced meals for children delivered directly to schools.
What do you feel differentiates you from others in your field?
A big part of the ethos at Gobble & Wolf is to expose our budding little foodies, not only to the best quality product but also to a variety of new tastes and textures. We have a firm belief that kids who eat well and with variety grow well, both emotionally and intellectually.
What do you feel gives you longevity in this big city with so many options?
Our commitment to great service and fantastic communication. We keep a record of what every child eats and report back to parents. We like to inform our clients of new foods that have been tasted and loved. This open communication with parents also allows us to incorporate favorite foods that the kids have at home.
How do you positively impact your clientele?
By giving parents the peace of mind that knowing your child is well fed and happy with their food during the day.
What is your favorite part of your job?
We have so much fun creating menus, filling boxes and talking about what the kids are eating. And we love seeing children’s eating habits change, as they become more adventurous eaters through eating our lunches.
What is your favorite secret NYC spot?
Day: Arcade Bakery - very naughty but very nice, they have the best chocolate croissants in town. Also the perfect pizza party spot with kids as there is plenty of space for strollers and the children to run around. If you are going to eat pizza and pastries it should be the best.
Night: The Blond at the Howard Hotel - super chic, the ideal pre-dinner drink location.
How do you benefit mamas?
By taking a chore off their plate. Every morning one of our moms does not need to make a lunch, that is a morning that she can take those 15-20 minutes and read to her kids or play a game; seems like a much better use of her time.
What is the most memorable feedback a client has given you?
One of our moms told us that after school when she gave her son his supper, he pushed it away and said he didn’t want that, he wanted his Gobble & Wolf lunch again!
Pay it forward and name your top colleagues in the same field or related field:
Ben Diamond - acupuncturist extraordinaire to take away aches and pains
Flora Pringle - Founder of Cracked Candy - making healthy candy that is also good for your teeth.
What is the best advice anyone's ever given you? Or what is your "mantra" / words to live by?
Listen to your instincts is the best piece of advice. And we truly believe that good food is brain food.
As moms, the day can escape us, what is your best time-saving trick?
Joseph: My daughter loves breakfast and like most 4 year olds, she loves carbs but making French toast in the morning can get tedious. I make an entire loaf of Challah French toast (heavy on the egg so that they are getting some protein with their carb explosion) and freeze the slices individually. In the morning, 3 minutes in the toaster and you have fresh French toast. YUM.
Stephanie: Getting my girls dressed every morning is a lengthy process, choosing every item can take forever, especially when in a rush. We try and pick out their outfits together the night before, so we can get out the door in the morning a little faster.