Brady Wilcox, CCO
The New Traditionalists and ducduc
New York Design Center, 200 Lexington Ave, No. 701 and 715, NYC, Email: email@example.com, ph. (212) 226- 1868, Websites: www.thenewtraditionalists.com, www.ducducnyc.com
How many years have you been in business in NYC?
How did you get your start and what was your initial inspiration?
I was practicing luxury retail design as an architect when Philip, our CEO and a friend of mine since childhood, approached me about starting ducduc. It's all history from there.
Usually starting out as a sketch on a napkin, inspiration for my designs comes from all around me in fashion, architecture, and the arts.
What do you feel differentiates you from others in your field?
The fact that I was an architect and come from a multidisciplinary background definitely sets me apart from other designers in the field.
What is your favorite part of your job?
The great team that we have and the fact that we're able to realize things from napkin sketch to reality.
What is your favorite secret NYC spot?
Wouldn't be a secret if I told you, but my favorite spot in the city is Raul's.
How do you benefit mamas?
By designing and delivering a top notch product and thinking outside of the box as it pertains to typical children's furniture.
What is the most memorable feedback a client has given you?
That one singular piece of our furniture helped define the rest of a client's design.
Pay it forward and name your top colleagues in the same field or related field:
Tyler Hays, BDDW, and John Varvatos.
What is the best advice anyone has ever given you? Or what is your "mantra" / words to live by?
Best Advice: Listen to your clients. My Mantra: Buy well once.
As moms, the day can escape us, what is your best time-saving trick?
Analyze. Strategize. Execute.