On August 6th, Molly Sims, Mama & Tata, and goop—in partnership with Universal Brand Development—hosted a lemonade stand at goop MRKT in Amagansett to celebrate the goop x Despicable Me 3 capsule collection. Inspired by the return of the Minions to theaters this summer, the movie-inspired merchandise was curated by goop for the “Littles” shop at goop MRKT. Illumination and Universal’s Despicable Me 3 is in theaters now.
Attendees were treated to goop’s take on a lemonade stand, with organic lemonade and bites including naturally dyed Minion-yellow cotton candy and cookies—as an ode to the mischievous characters of Illumination and Universal’s Despicable Me series. Adults enjoyed gourmet lemonade toppings such as Opal basil, English mint, chocolate mint, and lavender. On the way out, guests were handed gift bags for the children: blue and yellow kids garden tools, a watering can, a minion luggage tag and a plush minion in a custom minion tote bag for the road.
Available now, this special capsule collection includes glow-in-the-dark sneakers from AKID, along with a curated line of apparel and accessories from Karen Mabon and Free & Easy, as well as an exclusive co-branded goop x Despicable Me 3 tree swing.
Housed in a 300-year-old farmhouse on Main Street, goop MRKT was designed by Charles & Co. Design Studio, whose principals were responsible for the design and development of the global hospitality brand Soho House, with gardens by landscape artist and Vogue contributing editor Miranda Brooks. The design concept revolves around a general store reimagined as goop’s summer residence, inspired by the idyllic, and slightly eccentric, estates and gardens of the English seaside.
goop MRKT is stocked with goods across home, fashion with an emphasis on resort and swim, beauty, wellness and speciality, focusing on items to complete those quintessential summer moments at the beach, in the garden and entertaining outside. The shop has a wide assortment including the child-focused “Littles” shop, created in collaboration with Illumination Despicable Me 3, as well as installations from goop Label, La Ligne, Stella McCartney, Borgo de Nor, Totem Home, Organic Pharmacy, Jenning Rohn, Urban Electric, Kisuii, Framebridge, Rochelle Sara and Reebok, among others. The MRKT also includes curated picnic baskets, and features a selection of fresh breads by Eli Zabar. It is the only place in the Hamptons to offer exclusive Eli’s summer essentials, like his rooftop tomatoes and potted herbs. There is something for everyone!
goop MRKT, 145 Main Street, Amagansett