Describe yourself in 4 words...
Mother, wife, sister and friend.
What was your initial inspiration for Le Catch?
My friends! They would always compliment my outfits and ask me to buy one of everything that I bought myself, so I essentially created Le Catch to provide that service and curation. I also love to write, and when I was working as Lucky Magazine's West Coast Editor, I had so many ideas up my sleeve, stories and other things to share that simply would not all fit in a 1X per month magazine format, and thought it would be wise to monetize my own content.
What distinguishes your site from others out there?
Le Catch represents me and my singular taste. I'm not beholden to advertising, freeing me up to write about what I truly love. I also believe there are not many experienced fashion editors who are "self-publishing," and I feel that gives me an edge.
How did motherhood help in making the leap from Lucky to Le Catch?
It actually worked the other way around: Le Catch ameliorated, complemented, and supported young motherhood in providing me a creative outlet, a lucrative, do-anywhere, do-anytime business and personal autonomy. It was, and remains one of the best gifts I have made for myself.
Since you are the expert, what are your 5 must-have pieces for Fall/Winter?
An oversized, chunky sweater; white ankle boots, a tweed menswear-inspired blazer; a perfectly-fitting white t-shirt, and a statement coat.
Who are your favorite up and coming designers?
La Double J
What is your favorite part of the job? Do you have a team who comes to your home office, or do you work on the site alone?
No doubt, the thrill of the hunt. Finding that online pot of gold everyday and sharing it! I work alone for the most part, but I hit up my husband, a tech entrepreneur, for business-related issues and top editing! (He actually built my initial website! He has multiple talents!)
What is your mantra?
Follow your heart.
What are your favorite activities with your children both in LA and in NYC?
In LA: Biking around our neighborhood, surfing in Malibu, swimming in our pool, and hanging out at the beach. In NYC: walking around the city (kids have skateboards on hand), restaurant-hopping, remote control sailboats in Central Park, miniature golf in Tribeca.
What values do you hope to instill in your children?
I hope that they will always be kind and helpful and to be grateful for what they have.