Describe yourself in 4 words…
Loving, loyal, dedicated, compassionate.
Tell us the story of how you launched The Line.
A childhood friend of mine was interested in developing a concept in the fashion and retail space and brought me on to conceptualize it. The idea actually started at the brand level and The Line was intended to be a launching pad for these new brands. We wanted to create a home of warmth, intimacy and discovery where we could easily introduce new concepts. It can take time for new brands to garner attention or attract an audience and by surrounding them in this world of familiarity there was an immediate traction.
How do your children inspire you in your business?
As a child and an adult, I have been so inspired by my mother. She is incredibly hard working and passionate about what she does and I am grateful to have had such a strong powerful woman and mother to look up to. I have been lucky to have known what my passion was from a young age, to pursue that passion and to love what I do. I hope to set that example of hard work and dedication for my children, as my mother did for me. My children inspire me to be the best version of myself. I hope that I may set the same example for them that my mother did for me.
How do you carve out time for yourself in the week while juggling your family and work schedule?
I think any mother will tell you that as soon as you have children, your needs suddenly come last. I always try to be home for the boys’ dinner and bedtime, but I try to squeeze in regular workouts with my trainer and lunches with friends to maintain my sanity! Once the children are sleeping, my husband and I get to have our date nights and some quality time, which is also essential.
Who are your favorite emerging designers right now?
KHAITE and Brock Collection. Both happen to be brands that I work with and adore :)
How do you select the brands that you invest in?
I look for brands that have staying power and growth potential, who are developing new concepts in interesting categories and filling a gap in the market. I do not look for trend driven brands or anything too "of the moment."
The Apartment by The Line was such a creative, innovative concept for fashion, what inspired you to open? How do you find the brands you carry in the store?
The concept for The Line was to bridge the gap between online and offline so establishing a brick and mortar space from the time of launch was instantly very important to us. I wanted to create a space where we could really tell a story and show products as they are intended to be seen and used in the context of someone’s life and home. It became clear that the only way for this to truly feel authentic was if we were to literally build out the store in a home setting. I will never forget when I arrived at the store on the evening of our launch party, the elevator doors opened and I did a double take as I thought I was accidentally walking into someone’s apartment; it was at that moment that I knew we had truly created something special and unique.
You clearly have a great eye, what have been your favorite childrens' clothing designers since becoming a Mama?
I have to say I didn’t think that I would have this much fun dressing boys! I am very traditional in my taste when it comes to children’s clothes and I love the boy’s clothes from Marie Chantal, Il Gufo and Bonpoint. The Tot also has a wonderful assortment of clothes and goodies with a wide range of styles.
What is your favorite family vacation destination?
We escape to the Hamptons on the weekends and it is such a special place for us where we can really unwind, relax and have quality time as a family. We also love to visit my family in California and my husband’s family in Europe so the boys can have time with their grandparents and extended family.
What values do you hope to instill in your children?
I hope they will be kind, compassionate, curious, empathetic, passionate, driven, open, loving… I could go on and on!