Buying an evening gown, or any dress, for that matter, for a very special occasion, pains me, because I end up spending a fortune on a look I’ll only wear once, that then, retires to my closet. I hate to be wasteful, so thankfully Armarium, founded by Trisha Gregory and Alexandra Lind Rose, is a company that allows me to wear beautiful, current collections for a night, for a fraction of the price, to be returned the following day. Trisha has had relationships with all of the top designers, as she has worked in the industry for years, and has curated the best selection of designer pieces for her showroom. This summer, she spread her wings to the east end and has opened her first pop-up shop in Southampton, to make it accessible for all of us attending the numerous events and parties in the Hamptons.
The pop up is stocked with an assortment of elite and cutting-edge designers such as Brock, Johanna Ortiz, Christopher Kane, Missoni, and more, all available for rent.
In August, the London based multi-brand retailer, Browns, will send an assortment of designer pieces stateside, such as ACK Swim, Borgo de Nor, Celia Dragouni, Vita Kin, along with accessories from Attico, Sensi and more all for sale. The pop-up will also continue to spotlight pieces from Armarium’s collaboration with Browns, such as Alexander McQueen and Erdem, expanding summer rentals.
Also launching in August, Armarium will be partnering with 11 Honoré, the premier shopping site that provides women with luxury and contemporary designer clothing in sizes 10 to 24, and offering extended sizing in select designers such as Reem Acra and Haney.
How many years have you been in business in NYC?
Armarium launched a little over two years ago. We are thrilled to have a pop up in Southampton this summer on Jobs Lane.
How did you get your start and what was your initial inspiration?
I spent many years in Public Relations at Salvatore Ferragamo and recognized that many of the most covetable runway pieces were never being produced. Armarium started as a way to bring these special runway pieces to a broader group of women. Our service also acts as an entryway for luxury designers through increased access and exposure to a larger group of clients.
What do you feel differentiates you from others in your field?
Armarium is the premier fashion rental platform offering the top luxury designers and breakout brands for rent. With celebrity stylist Micaela Erlanger as Fashion Director, Armarium has the most fashion forward curation of designer looks available for rent. Our clients come to us for access to top designers that they cannot find anywhere else. Armarium is also pioneering collaborations with retail partners. This summer we have launched a collaboration with Browns of London. They will be bringing cult brands such as ACK Swim, Borgo de Nor, Celia Dragouni, Vita Kin to the Southampton pop up this month. We have also collaborated with 11 Honore to offer extended sizing in select designers.
What do you feel gives you longevity in this big city with so many options?
In addition to access to top designers, Armarium offers our clients online styling through the Armibot and/or professional styling services through the Armi Style Brigade. Armarium clients also have the ability to have minor tailoring done to the pieces they rent for maximum fit and style. The combination of style, accessibility and service makes Armarium the premier fashion designer rental platform.
How do you positively impact your clientele?
We bring convenience to their lives and instill confidence through their wardrobe choices. With rental, clients are more willing to step out of their box and try new trends and brands.
What is your favorite part of your job?
I love the joy I see on our clients faces when they have found the perfect look to make them feel their most glamorous.
What is your favorite secret Hamptons spot?
It’s not a secret but I love The American Hotel year round!
How do you benefit mamas?
We try to make the process as seamless as possible for our clients. You can come into the shop, try on pieces and create a profile of looks that you like for future events. Then simply reserve them on the site and your look is delivered directly to you the day before your event.
What is the most memorable feedback a client has given you?
How our service is unparalleled and has changed her life …she has become one of our biggest supporters!
Pay it forward and name your top colleagues in the same field or related field.
Carmen Busquets for her constant support of entrepreneurs in the luxury tech space. She’s a fairy godmother and always there for us as a founding investor. Livia Firth for all that she tirelessly does for a greener world and a more sustainable industry. Holli Rogers for her vision and effortless ability to bring cool to every single thing she touches.
What is the best advice anyone's ever given you? Or what is your "mantra" / words to live by?
“Ask for more homework.” I grew up hearing this from my father. Which means never rest on your laurels. You can always do more!
Where can our readers find the Southhampton pop up location?
It is located at:
28C Jobs Lane
Hours: 11:00am - 6:00pm; Closed Tuesdays
You can also find us online.