Christine Innamorato, Artistic Director
How many years have you been in business in NYC?
In 1988, Bonpoint opened its first boutique in the heart of New York, on the mythical Madison Avenue. Today, the House has two other boutiques in New York City; one in soho and another close to the flagship on Madison Avenue.
How did you get your start and what was your initial inspiration?
I began my career at Cacharel and was there for 10 years where I progressively took over the design and creation of ready-to-wear for children, women, and then became the Artistic Director. In 2005 I joined the House of Bonpoint as Artistic Director and succeeded the founder, Marie-France Cohen.
My first collection drew inspiration from the iconic designs of the House and also included lots of liberty prints along with a personal touch that was themed “Rock / London Calling!”
Since then, travels and discoveries are a constant and infinite source of inspiration. The mixing of shapes, fabrics and colors that I bring to each new Bonpoint collection often thrives on travel memories. The street, the markets, the movies and art exhibitions help me get a sense of upcoming fashions and trends.
What do you feel differentiates you from others in your field?
We do not have direct competition, Bonpoint is the unique French Couture House entirely devoted to a child’s universe.
What do you feel gives you longevity in this big city with so many options?
The Bonpoint lifestyle is the epitome of French chic in the world of children. The refined and delicate style of Bonpoint represents this French-Attitude which appeals to Americans but also to the whole world.
What is your favorite part of your job?
In the creative process, the part I enjoy the most is the moment when my ideas come to life in mood boards, sketches, photos, colors, fabric swatches… They are the true reflection of my creative aspiration of the moment, and allow my co-workers to better understand the direction I wish to give to the collection. What is equally pleasant in my work is that it’s with me wherever I go. It’s every encounter, every trip, every instant becomes an authentic source of inspiration. It is, incidentally, with a free spirit that the most beautiful creations see the light of day.
Of course, I cannot mention enough what a delight it is to see my designs come to life during the first fittings on the children…
What is your favorite secret NYC spot?
If I could remember only one place in New York (tough question!) I would choose the Solomon R. Guggenheim Museum on 5th Avenue. The location of the museum overlooking Central Park, the architecture of the building imagined by Frank Lloyd Wright, the exhibition area with its helix structure, and the quality of the exhibited works make the Museum an essential stop during my visits in New York.
What is the best advice anyone's ever given you? Or what is your "mantra" / words to live by?
Take your pleasure seriously and follow your dreams!
As moms, the day can escape us, what is your best time-saving trick?
I do not have this issue anymore! One tip: Make the most of every minute spent with your children… Time flies!