Aliza and Bronwyn
How many years have you been in business in NYC?
How did you get your start and what was your initial inspiration?
We were both researchers in child development and had our first pregnancies at the same time. We found ourselves turning to each other a lot and thought it would be great to bring reliable, valid information to parents.
We are moms, we personally connect with our clients, and we come from both an academic background and an empathetic and flexible approach. We are not out there to judge or to be rigid, we just want to provide guidance, help problem solve, and relieve anxiety.
That’s the beautiful thing about development, it’s a continuum, it’s always changing and most of our clients stay with us through the years.
What do you feel differentiates you from others in your field?
We calm their anxieties, sift through the junk and give them curated and quality tools and activities to help them confidently make choices for their families. We want to save parents time so they know the difference between the things that matter and the things that are just playground stress.
What is your favorite part of your job?
Our relationship with our clients. We fall in love with each other. It’s almost impossible not to when you are talking about something as intimate as raising children
What is your favorite secret NYC spot?
Going through the natural playground at Governors Island (made from the fallen trees from Hurricane Sandy) and reaching the Hammock Grove where you can share a cuddle, a book and a conversation with your little ones.
How do you benefit mamas?
Moms get a confidential source of research based non-judgmental guidance AND they don’t just get us, they get a village. We have watched beautiful friendships develop in our mom groups
What is the most memorable feedback a client has given you?
When people say “you make me feel like a better parent”
Pay it forward and name your top colleagues in the same field or related field:
Most people with our background go into academia but there are amazing teachers who engage children using the same tools and strategies we share with our clients, like Lisa Zaretsky from Playagain and Mariah Bruehl from playful learning, Jocelyn Green from Child’s Play NY.
What is the best advice anyone has ever given you? Or what is your "mantra" / words to live by?
“It is easier to build strong children than to repair broken men” Frederick Douglass
As moms, the day can escape us, what is your best time-saving trick?
We voice text each other ;)!