Martyntje & Chris Kyle
How many years have you been in business in NYC?
This is the launch of SNURK in the USA. We are a well known and well loved brand from Amsterdam and to have had the privilege of huge success in Europe. To mark our 10 year anniversary we are bringing fun bedding the the USA.
How did you get your start and what was your initial inspiration?
SNURK is an independent label that started in Amsterdam 10 years ago. The thought was to make bedding fun! People spend more and more time at home. Job sharing, part-time positions and home offices have been on the rise. People like to be surrounded by nice things. Things they’ve carefully picked because they like them. They look for personality over functionality. SNURK bedding makes sleeping fun. A simple duvet cover that can be easily switched for a new print for next week.
What do you feel differentiates you from others in your field?
SNURK is designed in Amsterdam and fully produced in Portugal. We use silk screen printing on beautiful high quality percaline cotton which gives a stunning clarity to the photographic print. All prints are real. The Ballerina Tutu is from a real dancer in the Dutch National Ballet. The Astronaut suit was borrowed from a museum.
What do you feel gives you longevity in this big city with so many options?
SNURK is new and unique. Our high quality fabrics and designs meets New York’s expectations.
How do you positively impact your clientele?
We’ve seen it over and over again. SNURK just puts a smile on people’s face. It’s not meant to be all serious and overly designed. We make fun bedding and throw pillows for people to enjoy.
What is your favorite part of your job?
The best part of bringing SNURK to the USA is working with my best friends to do it. My husband of 19 years and our friends from Amsterdam that we’ve known for over 20 years that started this independent label. We get a great kick out of seeing what this idea has grown into. And are met with smiles everywhere we show it off.
What is your favorite secret NYC spot?
Being born and raised in Amsterdam, NYC has always been a dream. Every time I spend time in NYC I fall in love all over again. This is my city, these are my people and I love spending time here.
How do you benefit mamas?
All of us with kids know that bedtime and staying in bed can be a struggle sometimes. These duvet cover prints are so cute kids want to get in them. It’s like playing dress up right before bed and not have to stop playing! goodnight little princess, goodnight sleepy dino.
What is the most memorable feedback a client has given you?
We get great feedback from parents. They send us adorable pictures and it sounds like SNURK really contributes to the bedtime routine in a very positive way. One mommy told us this was the best thing she ever bought because her twins now make their beds without her asking because they want the pictures to look good when they come back from school.
What is the best advice anyone's ever given you? Or what is your "mantra" / words to live by?
Stay in the moment, be present and enjoy the now. It’s a practice I am working on every day, especially for mamas with young children, life can be hectic and overwhelming. By trying to do it all perfectly and efficiently we sometimes forget the most important thing. To take a deep breath and look from the outside in and really appreciate the moment.
As moms, the day can escape us, what is your best time-saving trick?
No more flat sheets. Just have a couple cute duvet covers and switch them out. The kids will make their own beds while you sip your morning tea. There is nothing more precious than starting the day in a calm positive way.