Name:
Jenna Coviello
Company:
Take Good Care
Contact info:
website: www.takegoodcarenyc.com, email: jenna@takegoodcarenyc.com, instagram: @takegoodcarenyc
How many years have you been in business in NYC?
5 months
How did you get your start and what was your initial inspiration?
I started my career in beauty and fashion PR and events and during that time, became very passionate about taking care of myself through eating and exercise, sort of as an antidote to the stressful environment at my job. While working for a luxury beauty brand, I noticed that the highly-fragranced products were making my skin worse rather than better. I began looking into the ingredients and was shocked by what I learned - after that, I did a deep dive into research and ultimately phased out my beauty products for non-toxic ones. Ever since, I've been advising friends and family on cleaning up their homes and beauty routines, and realized that I wanted to make this a career. I left my job last year, took some time to think about what this could look like, and officially launched Take Good Care in October.
What do you feel differentiates you from others in your field?
There is no one else doing this! There is so much information available now as the idea of clean living grows, which is great, but it makes it incredibly hard for people to sift through the clutter on their own. I’ve taken my seven years of research, self-education, and trial and error with products to help people navigate and make healthier choices.
What do you feel gives you longevity in this big city with so many options?
For all the things that make New York an amazing city, there are just as many things that make it a highly toxic city. Those who live here need to really think about their many toxic exposures and how best to limit them. This is where I come in - helping career-focused, family-focused, busy New Yorkers create healthier and safer environments in their homes.
How do you positively impact your clientele?
I help my clientele greatly reduce their toxic exposures by cleaning up their homes and beauty routines, which has a lifelong impact on them and their families. Hopefully as more and more people make these changes, we’ll start to see a decline in disease, allergies, and learning disabilities. What is your favorite part of your job? Knowing that I’m helping my clients live healthier lives and seeing how excited they are to make these changes.
What is your favorite secret NYC spot?
Not really a secret, but my go-to summer spot that not everyone has caught onto yet is the garden at Gran Electrica in Dumbo. The best tacos and margaritas under the Brooklyn Bridge.
How do you benefit mamas?
Mamas are incredibly busy and will do anything for their children. I put them at ease and make their busy lives just a little simpler by helping them create safer spaces and find healthier products for their children.
What is the most memorable feedback a client has given you?
That I changed her life! Which might be an exaggeration, but I think you really can feel that way when you make the transition to a healthier and safer home.
Pay it forward and name your top colleagues in the same field or related field:
Kristina Holey, Holistic skincare specialist, @kristinaholey Justine Wenger, Acupuncturist @justacu Lily Kunin, Founder of @cleanfooddirtycity Pippa Lee, Wellness Architect, @pipandpencil
What is the best advice anyone's ever given you? Or what is your "mantra" / words to live by?
I don’t have one piece of advice or mantra that always works for me, but following Lalah Delia on Instagram (@lalahdelia) has been enlightening. Without fail, her daily posts give me some sort of encouragement or guidance that I need in that moment. Here’s a current favorite of mine: “The way you consistently treat, think, and talk about others is your vibration.”
As moms, the day can escape us, what is your best time-saving trick?
I’m not a mom yet, but even so the day can escape me now that I work for myself. Without a set time to be “at the office,” I need something to start my morning off right and give my day structure. The best trick is not allowing myself to hit snooze and keeping my phone on airplane mode for a little while. This way I can do my morning routine (warm lemon water and meditation) without interruption.