Nuria and Roberta
FEM diaper bags
website: www.fembyfem.com; email: firstname.lastname@example.org, email@example.com
How many years have you been in business in NYC?
This was our first year.
How did you get your start and what was your initial inspiration?
Our friends and other fabulous moms in the city are what really inspired us.
Three years ago we realized that there was a gap in the market for stylish, high quality, and functional diaper bags at a reasonable price. We did a fair amount of research, particularly when we became mothers.
After extensive time designing the products, we tirelessly searched for the right craftsman to manufacture our bags with the same passion for beauty and attention to detail as we were contemplating. We chose a craftsman in Italy and are very happy with the results. The first bag that we designed was The Flap, followed by the Tote. Later, we created the travel suitcase for the baby because we just could not resist it...
What do you feel differentiates you from others in your field?
Definitely the high quality of the finishes and the functional-chic concept. Before FEM, the choice in the market was either just functional yet unappealing, or high end but expensive and not functional at all. We combined the best from both and at a fair price!
What do you feel gives you longevity in this big city with so many options?
Our deep understanding of the needs of today’s worldly, independent and fashionable women. New York moms are fashion conscious and appreciative of quality products. We offer them the sophistication and the functionality they need day to day.
How do you positively impact your clientele?
Our goal is to simplify the lives to the already busy moms and make them feel good and stylish at the same time. We believe that feeling beautiful really is empowering, especially for a woman
What is your favorite part of your job?
The creative process where we get to think about every little detail (we are both extremely perfectionists) and then seeing how much our costumers enjoy the results/products.
What is your favorite secret NYC spot?
WOOM Centre Yoga studio on 274 Bowery st. I’m obsess with Francesca Bove’s class.
How do you benefit mamas?
The interior of our diaper bags was thoughtfully designed to give mamas the opportunity to stay organized and fit all their stuff as well as the baby’s in just one bag (hanging on the stroller ready to go). That gives them peace of mind, one less thing to worry about.
What is the most memorable feedback a client has given you?
A gorgeous lady that didn’t have babies and decided to buy the Tote because “it is so chic and it doesn’t look like a diaper bag. I want to use it as my work bag so I can fit my computer, my coconut water, notepads, etc. It is perfect!”
Pay it forward and name your top colleagues in the same field or related field:
Kathy Boyanovic - Petite Vigogne
Alejandra Alonso Rojas
Geraldine Paz - STAE
What is the best advice anyone's ever given you? Or what is your "mantra" / words to live by?
“Enjoy every moment”
As moms, the day can escape us, what is your best time-saving trick?
An amazing partner that has your back. Stay organized, less is more, and a well packed FEM bag always hanging on the stroller :)