Well, the day has finally arrived! The day I have dreamt of since childhood, unsure if it would actually become a reality. Let this be a reminder to all of you, that dreams do come true, if you work hard enough and execute your ideas. Never give up, and always move forward.
Black Iris, the new DTC womenswear collection founded by me, Aly Gradone, Chloe Rosenberg, and Rachel Wexler launched today! The excitement we all feel is tremendous beyond words. The Spring/Summer ‘19 collection is filled with romantic, whimsical, feminine dresses and sets meant to be coveted, lasting pieces in your wardrobe. We call our customer "The Lady," elegant and sophisticated, with a modern sensibility. All of YOU are our lady.
The site is live now, and you can pre-order at http://shopblackiris.com. We are also thrilled to announce we have partnered with ShopBAZAAR and Moda Operandi for the launch of our initial collection. We look forward to seeing all of you in these very special, limited edition garments, and would love to see how you style and personalize them. Please tag us @thisisblackiris on Instagram, so we can share your beauty with the world!
Where did the name Black Iris come from?
The Black Iris is a rare and mysterious flower, where there is always more than meets the eye. It is a wild flower which appears beautiful and delicate at first glance, but is also known for its toughness. It is difficult to find, and highly coveted. Black Iris is also the name of a Georgia O’Keefe painting, and the name is a nod to her and inspiring women everywhere.
About Black Iris
Black Iris is a limited edition, elevated womenswear collection. The collection draws on iconic, classic elements of fashion, and makes them new again. Black Iris crafts timeless pieces that evolve with us, to be worn over and over again, and passed down for generations. The brand conveys a nostalgia for a time of better quality and fewer things. We are founded by four women, each with a unique background and talent, which lent itself to launching a collection in which women feel sophisticated, modern, and distinctive.
Types of Products
Our collection includes dresses as well as several skirts, tops, and a blazer, meant to be worn anytime our lady wants to feel special. They are versatile pieces that can be dressed up or down for dinner parties, luncheons, cocktail events, and everything in between.
How did you decide to start the line?
The four of have been friends for years, and identified a void in the market for pieces that we could put on and instantly feel special. We share a love of fashion, but had difficulty finding high quality, beautiful, and versatile pieces that transitioned easily throughout our multi-faceted lives.
What is the price point?
Our collection is priced from $350 to $1,395. Everything is under $1500.
A collection of silks and romantic florals, Black Iris conveys a nostalgia for a time of better quality and fewer things. The line is comprised of feminine and ethereal silhouettes, thoughtfully curated to suit both work and leisure. The pieces are a nod to the classic and pretty lines of collectible and antique clothing, but cut with a modern sensibility. Black Iris items are intended to be collected, and passed down to the next generation.
Where will your product be sold?
Black Iris is primarily direct-to-consumer, sold online and via a select number of trunk shows across the country. We will also be partnering with Moda Operandi for an online trunk show in January.